So, after many months or even years, you have finally plucked up the courage to start becoming more visible online. Fear still comes up for you but you are able to push past that fear to get your unique message that only you have to share out into the world. But you feel oh so vulnerable interacting with strangers. You are scared about what they might think of you. You want to appeal to your audience and keep them happy after all. So you either consciously or subconsciously tone down your personality and quirks to stop repelling people. So, after a while you think, “I could get used to this,”as you are now interacting with your audience without getting too far out of your comfort zone. A month or two later, you may be wondering why you are not attracting your ideal customers to you. “What am I doing wrong?” you may think, “I am putting myself out there after all, doing regular Facebook Lives and podcasting every week.”
The problem with this approach is that you are watering down your personality by trying to be all things to all people and not offend anybody. But, in so doing, you are not demonstrating your unique selling point to your ideal customers. If you are running a heart-led business in particular, you are the face and voice of that business and your personality can make or break that business. If you are coming to your heart-led business from a more traditional profession, this can be a difficult shift to make. If you previously worked as a translator, a researcher, an engineer or an accountant, for example, the chances are that your customers valued you for your intellect first and foremost. Good interpersonal and customer service skills would certainly be a major asset, but they would not be the main focus of your business.
I wholeheartedly understand that putting yourself “out there” can feel vulnerable. But you really need to show off your personality in all of its glory. It would help if you could also share some of your hobbies and how you spend some of your leisure time with your audience. Some people are happy to share more than others but there is no need to put your whole personal life online unless you want to. Don’t forget to tell your audience about your quirks or anything unique that makes you stand out as this is exactly what will draw your ideal customers to you. You run the risk of repelling people who your message doesn’t resonate with but that’s fine too because the chances are that they will never buy from you. The only downside of being visible in your business is that you will sometimes attract troublemakers and trolls. Unfortunately they seem to be a sad fact of life. One way to minimise the impact of this is to get your virtual assistant to handle your incoming emails and social media. But ultimately you need to remember not to take it personally. After all, the troll does not know much about you and is likely only envious of your success. Another key way to cope with the fallout from trolls is to have a supportive community around you who you can share your sorrows with. It is likely that the same thing has happened to some of them at one point and it will help you to put it all into perspective.
Over to you
Are you already unapologetically you in your business or do you still have some work to do? Please feel free to share your thoughts in the “Comments” section below.
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